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This morning I woke up before Lindsey and Jackson so I could write this out to you.

It’s not really a big deal, normally wake up earlier. Or at least try to 🙂

Right now I’m writing curled up in a sleeping bag in the living room area. Even if the weather is nice, it can get cold on the boat in the morning.

The sun is out and it’s blasting full force through a port hole and hitting me like a laser beam in my left eyeball. I kinda like it.

We’re on a mooring buoy at Spencer Spit on Lopez Island right now, and it’s Wednesday. I have to type fast, cause my laptop is running low on batteries and now that we’re not connected to shore power we have limited electricity.

Spencer Spit Map

On Monday afternoon we went to get groceries for when we’re in more remote locations away from easy access to stores, or restaurants. Spencer Spit is one of those.

But at the grocery store we got about $200 worth of food and other odds and ends that should last us around 1.5 weeks or so.

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Here’s a basic summary of what we got. (In no particular order.)

  • Potatoes
  • Grape tomatoes
  • Leeks
  • Onions
  • Spices (salt, and a all purpose seasoning grinder mix thing.)
  • Oatmeal
  • Pancake mix
  • Blackberry preserves
  • Butter
  • Cheese (extra sharp cheddar)
  • Hot dogs (the not-so-processed kind)
  • Sausages (Pre-cooked chicken sausages with fairly low fat)
  • “Bunny pasta” Macaroni and cheese mix.
  • Normal pasta
  • Couscous
  • Cilantro
  • Celery
  • Bell peppers
  • Milk
  • Orange juice
  • Sparking water
  • Soda
  • Sourdough bread
  • Sourdough buns
  • Tomato soup
  • Olive oil
  • Yogurt (Greek and “regular)
  • 2 big blocks of ice for refrigeration without power
  • And probably some stuff I’m forgetting…

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We already had 2 dozen eggs from our awesome new neighbor, Carrie, who has her own chickens so they’re super fresh.

And we had lots of snack stuff we brought up before we went shopping in Anacortes.

But bottom line, shopping for this boat trip is kind of like just shopping normally, just a little more focused on easier to make foods and more dry foods, and not really any frozen foods.

After we went shopping, we were tired, so we got Teryaki and brought it back to the boat, and ate that. Then went to bed.

Even if you’re in the heart of town with fairly easy access to supplies, without a car, you end up walking a ton more. We’ve walked a ton in these past few days, which is nice. Especially in the current weather. However Lindsey is pregnant, in her third trimester, so she’s starting to feel that more and more. So we have to be a little careful about the activity level.

When we woke up in the morning at Anacortes, we cleaned up a few odds and ends, like took the trash out to the trash bins at the marina… We decided to get going.

So Lindsey undid the lines from the dock and threw them on the boat. And she just about jumped on board when a sudden shrill whistle came from behind.

It was another boat coming up fast behind us.

Good thing the guy on board had an awesomely loud whistle…

Or else we may have had a not-so-fun incident there.

So Lindsey stood still, I shouted, “Thanks!” To the super-whistling boat dude.

Then Lindsey noticed our boat drifted a little too far away from her, and she had to stretch really far, and pull at an awkward angle to get the boat back to her so she could jump on.

Luckily she somehow pregnant-ninja-skilled her way on deck, otherwise Jackson myself, and the dogs would have been trying to find a way to re-dock and get her back on board.

But Lindsey is awesome like that. So it somehow magically worked out.

We motored the boat out of the marina, and around the big rock-hill that protects it. Went a little ways longer, and then decided to cut the engines and set sail.

It was pretty light wind, we were only moving about 3 knots (around 3.5 miles an hour.) But we didn’t have too far to go. We were headed to Spencer Spit on Lopez Island, where we are now.

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The wind kept cutting in and out. Eventually it completely died down. Normally, I’d fire up the engine, like most people, and pick up some speed while the wind isn’t cooperating.

Not this time. This time, I just rolled with it. Just sat around, not moving. In the peaceful San Juan waters. It was weirdly relaxing, and we could do it, because we didn’t really have a hard deadline on when we needed to be at Spencer Spit.

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Since Jackson was napping, Lindsey thought it would be a good time to also take a nap. So it was just me out on the water, with just little wisps of wind, trying to make it to our destination.

It was fun, and I even turned off the GPS and just navigated the short distance by the paper charts, and written cruising guide. It took awhile, but we made it under sail to our destination. I only turned on the engines once we took down the sails and were within sight of the buoy we were going to tie to.

Once connected to the buoy, we made some simple food. Hot dogs. (I haven’t had hot dogs in probably a year or more. They were pretty awesome.)

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After eating we got Jackson all ready, I prepared the dinghy to go to shore (pumping out a bunch of water that accumulated in the bottom, connecting the motor, and filling it with gas.) And then we let the dogs on board.

They like to jump from the boat to the dinghy, so we let them. Lucky jumped first and made it. Clover jumped second, and bounced off the side, then grabbed the pontoon with her two front claws and did a Cliff-Hanger move half submerged in water.

Then a wave hit, and she was down. Completely in the water, swimming.

I went in to grab her by the collar and lift her out, but she wasn’t coming up. Something was holding her down. Or pulling her down. Into the water.

Her leg was wrapped in a knot around the dinghy line that went from the sailboat to the dinghy.

And she was in between the two. Suddenly, bigger waves hit, and I was doing my best to keep her above water, while trying to untangle her leg, and minimize the impact of her being smashed in between the dinghy and the sailboat on each wave that went by.

Eventually I was able to get her leg unraveled from the line, and her up onto the dinghy.

She shook it off like it was no big deal and went to the back.

I think she was just trying to act tough. But she is really beat up right now, dinghy tangle incident not included. She has a bad allergy episode with patches of hair missing, and she chewed at her back left foot so much that it got infected and she can’t even stand on it, so she’s limping.

We’re trying hard to “fix” her, but from past experience, it’s tough to turn her around from these attacks, however possible. (We gave her a sulfur and coal tar bath after she got back.)

On shore, we pulled the dinghy up from the sand and tied it to a heavy piece of driftwood, and then we were off exploring.

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Jackson was an intense fan of the little crabs crawling everywhere, and was not phased by them trying (and successfully) biting him.

He would just pick them up and collect them in his hands. Crab by crab.

At one point he had 8 little crabs in his fists. He wasn’t too happy when he had to let them to back. But he got over it pretty quick.

We went on shore, we waded in the water, we walked around through little rivers that form in the low-marsh there. And on a trail that connects to the pay station a deer jumped out from the woods and ran at lightning speed away from us, and back into the woods. That was pretty exciting. Because it was so fast, and loud, and close.

I could feel the vibration from the hooves impacting on the floor through my knees.

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After exploring the low tide crab waters, and paying the $15 for our buoy we walked the other way around Spencer Spit so we could do a full circle. The other side of the spit has less crab activity and lots more driftwood. And a little log cabin thing at the end.

We did the full lap back to the dinghy, pushed off, and headed back to the sailboat.

For dinner we made couscous with little chunks of extra sharp cheddar, grape tomatoes, little slices of celery for crunch, and cilantro.

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Jackson insisted we have milk and cookies afterwards.

Then Lindsey gave Jackson, and the dogs a bath. (Not at the same time.)

And Jackson ate a nectarine in the bath.

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Then we all watched The Jungle Book again. And went to bed.

Now I’m writing this.

Time to make some breakfast. Catch ya later!

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Anacortes MapWe’ve been on the boat about 24 hours and we haven’t even moved it yet. Just sitting in the marina. And I’m totally cool with that.

We expected to stay in Anacortes overnight (were we are right now) but we decided to stay another night too. Why not? This is a cool little town, and lots of restaurants and shops. Nice scenery, and decent weather right now.

Normally, we’d have to sail for over 5 hours to get up here, and it’s a place I don’t normally get to stop on the boat, because it’s slightly out of the way when going on a straight shot up to the San Juan islands.

This time though, instead of sailing this far up, we drove. Normally we’d start in Seattle, but this time we got the opportunity to start in Anacortes, as that’s where the boat is right now. And that’s awesome because it’s a great jumping off point to get to the San Juan Islands. Which is where we are headed.

Day 1-5No idea where exactly we’re going yet. Normally we’d have a pretty exact travel itinerary, we’d know which island we’re going to be on each day, and have reservations at key marinas to refuel, and get water, etc. Not this time.

This time, we have a toddler, two dogs, Lindsey is in her third trimester of her pregnancy, and we have no plan. We’re just letting the wind and our own whim take us wherever.

Should be interesting.

20150621_165111So yesterday, we met my parents for Father’s Day lunch, then we unpacked, got the boat all ready, and explored the marina. Jackson had a ton of fun playing around and we found some an oversized checkerboard to play with.

Last night we didn’t cook, we went out to eat at a place called Anthony’s. I got the blackened rockfish with pineapple mango salsa and rice. Lindsey got the fish and chips and Jackson had some little wild salmon burgers, although the majority of his calories were from wolfing down a huge brick of butter.Day 1-2

As it was Father’s Day, I also had a few beers. We then walked back to the boat, watched The Jungle Book with Jackson (he is a big fan of that movie) and went to bed.

We still haven’t gotten enough groceries to make much real food. So far we only raided Trader Joe’s for snacks. Lots of cookies, candies, taffy, trail mix, chocolates, etc. So this morning we woke up and went out to breakfast.

I ordered coffee with cream. As soon as my coffee arrived, Jackson swiped my creamer cup and chugged it. Then he proceeded to rip open a pack of sugar, dump it on the table and start licking it off.

That’s my kid 🙂

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Lindsey got biscuits and gravy, I got huevos rancheros. Both were pretty awesome.

After that we walked around town hit up the drug store and got some first aid supplies for when where out. Hopefully we won’t have to use them.

And, one of our dogs, Clover, is having some really bad allergy attacks, so, unfortunately we had to get a cone for her to put on her head to prevent chewing and scratching. We also got some concentrated sulfur stuff to help out with her hot-spots.

Now we’re back at the boat, Jackson’s asleep, and we’re just hanging out.

Next, we’ll probably go grocery shopping and stock up once Jackson’s up, and then maybe decide on where we want to sail to tomorrow.

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NoodleFruitForSaleWhen I was 6 years old I wanted to make lemonade stand money.

But it wasn’t summer. And I lived in Seattle.

Rain. Clouds. Dark. Not really the time for a lemonade stand.

Besides, even my 6 year old brain knew lemonade was a commodity.

I would innovate.

But where to start?

Lemonade was out—and I didn’t want to be unoriginal with cookies—the girl scouts already conquered that market. Boy scouts took popcorn…

I needed something new, original, fun, and great tasting. Something no one had ever thought of before.

And with that burning determination I got to work in the kitchen.

Days later, and after some close calls with sharp objects and boiling water, I had created…

Noodlefruit!

What is Noodlefruit you ask? 

A combination of noodles and fruit. Naturally!

Sure, maybe this wasn’t the best thought out plan. But hey, Noodlefruit tasted great, and taught me a lot in the process.

Here’s 4 things I learned from creating, producing, and selling Noodlefruit. 

1.) Your market’s product, problem, and solution awareness should determine your sales approach.

If I had been selling lemonade I could have sat by the road. I could have put a pitcher of lemonade on a card table. I could have displayed a sign that said, “Lemonade, 25 Cents.” Or maybe I could have gotten a little more clever with the wording.

My prospects would have remembered other lemonade stands in their own neighborhood. They might have even set up a lemonade stand of their own in the past.

The point being, prospects in this market would have already known about lemonade stands.
With a lemonade stand there would be very little confusion or skepticism, and I wouldn’t need to educate my prospects on the wonderful taste and refreshing qualities of lemonade.

They also understood their problem and the solution to that problem. 

The problem wasn’t that they were thirsty and needed a drink. The problem was that there was a kid, with puppy-dog-eyes, right in front of them, asking for only a small amount of money to make that kid’s dreams come true.The solution to that problem was for the prospect to simply give 25 cents to the kid. Drink their lemonade and smile.

To recap: The lemonade stand market is very product, problem and solution aware. 

However, the Noodlefruit market was a whole different story.

I knew that if I set up a “Noodlefruit stand” on the side of the road, cars would be driving by with their heads rubbernecking in confusion. But I doubted I’d get anyone to actually stop.

“Hey honey, did you see that little kid? What the heck was he selling? Noodles?”

They were completely product unaware. And they didn’t currently have a problem that they associated Noodlefruit to as the answer.

The Noodlefruit market was product unaware, problem unaware, and solution unaware.

So, I had to make them aware. But not through some costly advertising channel.

I was a kid! I didn’t have that kind of money! I needed to “bootstrap” my way to success.

I’d have to go beat the street and walk door to door. 

My prospects may have been problem unaware, but I was going to make myself their problem. I was going to show up at their front door with a little red wagon full of Noodlefruit, pre-packaged in little dixie cups.

As soon as they opened their door… I was their problem.

But, good news, I had the solution. 

Just buy my Noodlefruit and everything will be awesome. I promise.

2.) Selling something feels very vulnerable.

Everyone knows rejection hurts, and most people avoid it however they can.

Studies have shown that our brains see rejection as the same thing as physical pain. Pain killers even work to help ease the pain of rejection.

When you’re selling something, you are essentially standing in front of someone and saying “Hey, please don’t punch me in the face.”

But you know full well, most people will need to say “I’m sorry, but I have to punch you right now.”

And they should. 

No one can possibly say yes to every sales pitch they encounter. That would be crazy.

But every time they say no to a salesperson, that salesperson feels physical and mental pain.

The good news is that salespeople build up resistance to being punched in the face over time, and they feel the pain less intensely. But the fact remains, they are experiencing some level of real pain with every rejection.

People know that on some deep level, and that’s a big part of what makes sales scary. Standing in front of someone who has the power to deliver a punch to your face with just one word.

“No.”

Anyone who says rejection doesn’t hurt is lying.

Beyond the inevitable pain, selling makes you visible. 

If you walk around door to door in your neighborhood, you are no longer anonymous. You have now made an impression on the people you interacted with.

And it’s usually a very strong impression.

It’s not like you are just saying “Hey! How are ya?” Or having a conversation about the weather.

If you’re selling something, even in the lowest pressure of sales situations, you’re still asking for something. You’re creating an uncomfortable situation for the majority of people.

On the other hand, they might delighted that you added some fun and excitement to their day. You have something new and exciting to show them.

“Hey! Honey! Come see what this kid is selling!”

In either situation, it is not a neutral interaction. You have made an impression. You either made people like you more, or like you less than the average random person.

Now they remember you. 

If they make a purchase, you are now responsible for their product experience. If they have a good experience, then that reflects positively on you. If they have a bad experience, then you are associated with the negative experience.

In any situation, more people are now exposed to you, more people know you, more people have an opinion of you, and it is much harder to hide in the shadows.

You are now visible, accountable, and responsible for a part of people’s lives.

That’s tough at any age.

3.) How to execute on an idea.

It’s one thing to come up with an idea. And it’s a completely different thing to bring that idea into the world.

I was lucky to have a supportive and loving family. They helped me implement along every step of the way. They bought me the noodles, the fruit, the pots and pans, the red wagon and the dixie cups.

My mom and dad even helped me prepare and package Noodlefruit.

I’m very grateful that they didn’t immediately knock down my Noodlefruit idea as being too silly or crazy. They could have easily said things like, “That would never work”, or “Why don’t you just set up a lemonade stand?”

Instead, all they did was enable my crazy idea, and help me along the way.

If it weren’t for them, Noodlefruit would have never happened.

This is similar to having a great team to help execute an idea. Your team must support the big idea, and work together to make it happen.

I got to experience the product creation process from idea, to creation, to sales.

That simple process is the engine behind any successful business.

And it takes a supportive team to run that engine.

4.) Unless your product is awesome, no one will buy again.

You don’t see many kids behind lemonade stands handing out business cards along with their glasses of lemonade. And that’s because they know they’re only in business for as long as they’re standing on that corner.

They know no one will be beating down their door for more of their lemonade when they’re thirsty tomorrow.

That’s because most lemonade at lemonade stands is just average. Most people could easily buy the same thing at a store for less money. And therefore, they are going to go to the store when they want lemonade.They won’t be calling those kids on the corner.

In order for people to come back for more, you need a superior product, and the lemonade at lemonade stands just don’t cut it.

I don’t think Noodlefruit did either. Sure, it was new, interesting, and I believe it tasted pretty good. But was it mind blowingly good? No.

Could I have sold more if I kept doing rounds to the same people over and over again? Probably. But it would have been a harder sale every time around.

In order for a business to have repeat customers coming back willingly, without much push on your end, you need to have a truly great product that people find themselves wanting to buy. Even when the lemonade stand is shut down, or the Noodlefruit salesman is not at your door.

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