Sean Bissell, Author at Sean Bissell

Sean Bissell's Posts

About 9 years ago I created a software program called OK-Cal. It was a nutrition tracking software.

At the time, here’s what set OK-Cal apart from the competition:

You could tell OK-Cal your body weight goals, and OK-Cal would help you reach them. OK-Cal would give you feedback on your food choices, it would show you if your foods were helping or hurting your progress towards your goals.
You could tell OK-Cal what foods you wanted to eat, hit the “Go” button, and OK-Call would tell you how much you could eat of each food and still hit your goals. There are videos somewhere online showing how to hit your goals with potato chips, ice cream and protein powder or some other horrific combination. I forget, and I don’t want to look it up, because thinking about it hurts my heart.

You see I sunk over $15,000 cash into developing and promoting OK-Cal.

And I totally blew it.

Although it still hurts to think about, I believe this failure helped me in a lot of ways. It pushed me to learn much more about nutrition, and about creating and promoting products. I’ll share some of those insights with you.

I’ll also share with you one of my insights to what makes a project successful or totally blow up.

I want to share with you why I think I failed, in hopes that my mistakes may help you.

Since the year 2000 I have been borderline obsessed with nutrition and fitness and in 2007

OK-Cal was my first big venture, and I saved up a good chunk of change for a 24 year old, and invested it into trying to help out the nutrition world, and help to help myself by creating and selling a cool product.

I had big dreams about OK-Cal selling tens of thousands of copies and I poured my heart and soul into creating it.

I graduated college with an MIS degree (Management Information Systems.) And yes, I learned to code, in multiple languages. But none of the knowledge I learned in college directly applied to the real world. So I needed help with developing the software.

I had saved up about $15,000 cash. And I needed to develop a piece of software, a website, and all the marketing.

I didn’t know how to get started with the development, so I started hunting around online for website companies who also could create “cloud hosted” web apps.

I had some long conversations with a couple of companies, and it shocked me to hear both of them quote me at about $150,000. And that obviously didn’t include any marketing materials or advertising. That was already 10x over my budget.

That killed my buzz fast.

Briefly I thought of ways to finance the deal. I started coming up with a business plan, wrote one up, and quickly realized how useless that was going to be. Bottom line, I didn’t want to risk $150,000 on this project, and I didn’t even know how I’d get that money anyhow.

So, for a few months the project went on hold, until I found out about an interesting website called Elance. On Elance you could put up a project description and people would bid on the project from all around the world.

That sounded awesome, and I’d heard of people having success on Elance. So I put up my project and got about 20 bids. Most of them seemed pretty weird, broken English, some sounded like they were cut and paste responses. But almost everyone was bidding closer to the $8,000 range. Which simultaneously made me super happy, and suspicious. Especially because I was thinking, how could someone charge $150,000 and another only $8,000?

Eventually through talking with some bidders on Elance, I settled on a small company of a few people in Ukraine who agreed to develop the software for what I thought was a reasonable price.

These guys wanted to develop it as a downloadable desktop software. And thinking back on it…

I don’t think that was the best idea.

I didn’t know, but at the time phone apps were about to start exploding, and I was taking a big step back into the past with a desktop download that didn’t work on a phone. But I digress…

It was really tough to make the software, because while these guys could code the software, they needed very specific plans on the design.

If they were construction workers, and I was the architect, I still needed to create a very specific blueprint for them to follow. That wasn’t easy.

That included showing them what the user interface should look and behave like. The color scheme, the logo, all the graphics. Little icons, buttons, displays. Everything.

And that’s not all, I needed to get a database of foods, how many calories they had per ounce, gram, or approximate size (like “one medium banana”).

I also spent long nights trying to figure out an algorithm for reverse engineering how to make your chosen foods for the day hit your calorie, protein, carbohydrate and fat goals. I am not a math whiz so that took a ton of trial and error.

I also thought that it would help people even more if I wrote a book about nutrition and weight loss. So I got to work writing a book. For some reason I thought it would be pretty easy write.

But boy was I wrong.

I wanted to explain how to lose weight while eating your favorite foods, and came up with a system called “Wing It Weight Loss”. It wasn’t a huge book, but it ended up being just about 100 pages.

While the software was being created, and while I was writing the book, and creating technical documents for the software team, I was also getting a website and marketing plan built.

I hired a website designer to build out a custom website. Working with the website designer wasn’t easy, but it was super simple compared to the real work.

Because once I got my fancy looking website I realized it didn’t look fancy at all with no content on the screen. A web designer does not create content for you, just the overall look, feel, and infrastructure. And that looks extremely empty, and is totally useless without content written. The website needed words, and lots of them. Helpful content, something that told visitors what the website was about, what they could get from visiting, and how they can get it.

Creating a cohesive content strategy is extremely difficult. Because a large percent of your content needs to be geared towards telling what the value of the website is. Your content shouldn’t just be all over the place.

Basically, you need to define your marketing message and hammer that home. It is not easy to define the value of your product, and communicate that clearly, and effectively to your audience. Especially an audience who has never heard of you before. And especially in a highly skeptical market like weight loss, nutrition, or fitness in general.

I got to work on that and quickly realized I was in over my head. I knew I could do a decent job, but with all the time and money I had invested, I didn’t want to risk it. I knew that if you are super close to your own project, that can also skew your ability to see your product like a customer, and it can be best to hire an outside person to help you generate some marketing materials and ideas. Plus I was already overwhelmed. Did I mention I was also working a 9-5 job at the time?

So I hired a copywriter to create a sales page for the OK-Cal product. If you’re not familiar with the term “copywriter” it might sound like a legal term, like you are copywriting a book, or a piece of intellectual property. But in marketing, a “copywriter” is someone who writes “copy” and “copy” is basically slang for “sales in print.”

Essentially a copywriter is someone who writes sales material for products or services. They come up with a compelling angle around your product then tell the story, describe the benefits and features, and explain the offer.

That process is much more difficult than it sounds to get it right. If you get copywriting wrong, it can make a great product look bad and therefore get no sales. But if done right, it can be the thing that makes your business profitable.

I knew this, and also knew it can literally take hundreds of hours if you are not experienced. And even the most experienced copywriters can easily take months writing an effective sales message. Why? Because most of the work is done in researching the market and the product, and discovering what the market really wants, how to speak with them, what your product does differently than all the others, and how to position that to stand out in an obvious and compelling way.

And they need to do it in an interesting way that gets people’s emotions going as well. And you have to do all of this while being totally truthful about the product or service.

It’s a daunting task.

Some of the best copywriters will charge $50,000 or more for one letter, and they will usually want a percent of the total sales of your product as well. And truthfully, these people are usually worth the money.

But I didn’t have that money, and I didn’t have the time to write my own. So I went to a copywriting coach, who had students. Those students took on projects for a discount and charged about $1,500 for a letter. I decided that was my best option and I let them write my sales letter.

In the meantime, OK-Cal was finally finished, the book was done, and I was happy with the results. It wasn’t perfect, I knew it, but what product is? It worked well enough to get people the results they wanted, I felt confident in that, so it was close to time to launch this product.

Now I needed to get all the back end payment processing and product delivery in place. So I researched and hooked all that up.

Now I needed traffic.

I already burned through a bunch of cash developing this product and the supporting website, and sales materials. So I didn’t feel like I had a ton left for paid ads. Especially before I saw if it was really working or not.

So I decided to go the “free” traffic generation route. I signed up on a bunch of forums, and started posting there, with a link to my website in the bottom of my posts. And I also wrote articles to put on article directories, and other people’s blogs.

Honestly, the forum posting strategy worked, but I ended up feeling like a fraud, I didn’t like the feeling that I was posting just to get people to come back to my website. I probably shouldn’t have felt that way, but it felt forced, and not authentic, and it made me feel uncomfortable.

The article posting strategy also worked. And happily, I started to get sales. That was pretty cool! I would just sit around and another sale would come into my account without me directly doing anything. I was totally living the dream.

The sales were slowly trickling in, not anything life changing. But it inspired me enough to play with paid ads on Google. I learned all I could about Google AdWords and created some ads. Set my budget and let them run.

Shortly after, I realized that I was burning through cash with very little to show for it. If I kept this up I’d be bankrupt, and fast. So I stopped the ads and researched more about what I needed to do to make them work.

Eventually I decided to be more targeted in my ads, show to a smaller audience, and also give away a free gift in exchange for their email address. Then I would follow up with them with free and helpful information that also reminded them I have a product for sale.

That worked much better, and I was starting to get the hang of it. But it was around that time that a rash of fake blogs popped up that were all selling some magical “Acai Berry” diet.

The Acai Berry diet ads were a scam, and Google was unable to stop them. So Google eventually shut down all ads related to weight loss in their system. That meant I could no longer advertise for my product the way I wanted to.

But before everyone’s ads got shut down I did build up a decent sized email list of just over 1,000 people. My sales started going up exponentially. Nothing life changing but I had a decent amount of customers by that time.

As customers started using OK-Cal and reading the book, they became excited. And hopeful.

And this is what I didn’t anticipate…

They pinned those hopes on *me*.

I started to get emails that would pour out their heart and souls to me, exposing their struggles, their emotional battles, and their hopes and dreams for the future. They would ask “What should I do? Can you help me? ”

And I kind of freaked out.

OK… I really freaked out.

I didn’t sign up for this. I created a book and a piece of software specifically so I could solve people’s problems without ever talking to them in person, or over email. I didn’t want to interact with people, I wanted a set-it-and-forget-it passive-income model.

Instead I had people emailing me desperate for help. Some of these people seemed very emotional, and broken, and I felt really bad for them. But here I was, a 26 year old kid, burnt out from launching this product, not really thinking I’d need to interact with people. And truthfully I didn’t think I had what it took to really help them. And now I felt like I was not only NOT helping them, but I was letting them down.

I stopped responding to emails. But I still read them.

And it just sent me into a spiral of questioning myself, questioning if I should even be doing this. Questioning this product.

I thought that if the product actually worked, then people shouldn’t be asking questions, they shouldn’t be having problems, it should just do its thing and people should get results.

I felt like a fraud, I felt insecure with my product, I felt like I needed to go run and hide.

What I *now* realize is that no matter how good your product is, people will often want more. And that is exactly why many people offer coaching services, and one-on-one consultations. They offer seminars, and other things to help people expand their knowledge base. I didn’t understand that.

These people probably would have benefited from coaching, and that was a perfect opportunity to offer it to them. But… I was confused, insecure, and burnt out.

I got so freaked out that I pulled the product. I took it off the market. I stopped promoting it.

Man… that was so dumb. Now that I’m writing this out, I realize even more how dumb that was. But I did it. I pulled the product. It was gone. And I was defeated.

Classical self-sabotage. Scared of success.

I let myself-defeat sink in for a few months, and eventually put the product back up, but I made it free. And I didn’t promote it anymore. Just left it for the graveyard of failed products on the internet.

I put up an email capture in front of the product so if people wanted it they would end up on my email list, so at least I could contact them later if I ever wanted to. But… without promotion, hardly anyone came to the site anymore. And truthfully, that’s what I wanted.

I also felt better somehow having it be free, because that meant that I didn’t need to respond to anyone’s pleas for help. It somehow absolved me of guilt and let me hide from responsibility.

All this self-doubt ended up translating to other areas of my life, I started questioning my entire approach to nutrition and started looking elsewhere.

That search caused me to go down many dysfunctional nutritional paths. Low carb, high fat, gluten-free, sugar-free, and more.

It was a long detour in my nutritional history, but now I’m glad I did it, because I found out ten times more about nutrition than I even did at the time I created OK-Cal.

What’s really strange though, is that the ideas in the book, and in OK-Cal I think are still very nutritionally sound, and I still agree with almost everything I said back then. I just have a much better understanding of why, and I also understand more details that can make an even better impact on health.

I also started studying voraciously about marketing and sales. I don’t know if I would have kept studying if OK-Cal were more of a success. Maybe I would have, but somehow the process of creating OK-Cal showed me the big picture of marketing and sales and how all the pieces have fit together.

I’ve been able to leverage this failure into a learning opportunity and have a few more actually successful online business since. Although I have had many more failures along the way.

One thing that I have finally come to terms with though, is this: OK-Cal failed because of my own insecurities. Not because of the product.

I’m starting to think more and more that success and failure is largely determined by your mindset, your emotional health, and being able to face the hidden vampires that are eating parts of your soul. Maybe the only way to vanquish those vampires is to uncover them, look them in the eye, and expose them to the light so they can dissolve into dust. And set you free.

We can all agree that Americans are overweight, and America has a very significant problem with obesity.

What we can’t seem to agree on is why America is slowly getting fatter.

Well, I’m here today to tell you that I think I know why. And it’s deceptively simple, and also just complex enough where it’s hiding in the shadows.

In this article, I want to shine a light on those shadows and expose a simple, and I believe truthful, theory as to why America is slowly growing its fat cells.

In order to address the issue of obesity in the USA, we need to first clarify that we are talking about averages. Meaning, the “average” American is overweight, and about 30% of US citizens are obese.

We are dealing in generalities, and statistics based on collective data. These types of numbers only work when you’re talking about big groups of people, and they break down when talking about individuals. No set of data is perfect, but we have to work with what we have. And in order to talk about a general idea like “30% of Americans are obese”, or “the ‘average’ American is overweight”, we need to talk about it in general terms.

So no, this theory will not exactly apply to you, your significant other, your best friend, or anyone you know.

However on a general statistical basis, I believe this greatly applies.

OK, so what’s my theory?

First we have to understand that…

The more carbohydrates you eat, the less fat you burn. (4)

If you eat more fat than you burn in a day, that fat will stick around on your body and make you fatter. (5)

Eating about 350 grams of carbs could limit the amount of fat you burn a day to about 40 grams a day or lower. Eating about 250 grams of carbs could limit fat burning to about 50 grams a day or lower. (1)

And eating sugar seems to decrease your fat burning ability more than starch. (1)

Men burn more fat than women at rest. (6)

Obesity rates peak around 30-50 years old. Then drop back off. (2)

According to the data (3), men in the 30-50 year old range, eat about 320 grams of carbohydrates, and 100 grams of fat a day. Women in that age range eat about 230 grams of carbohydrates, and 66 grams of fat a day.

Let’s “average” those numbers, because people don’t tend to say “men are obese” or “women are obese” they just say, “Americans are obese.”

So the average daily intake would be 275 grams of carbs a day, and 83 grams of fat a day. And that’s a problem.

At about 275 grams of carbs a day, and little to no exercise, we have a fat burning potential for the day at around 50 grams a day. If we add walking around, doing chores, and other easy activity, we might bump that fat burning up to 75 grams a day, if we are very generous.

And 83 grams of fat eaten minus 75 grams of fat burned equals 8 grams of fat left over on your body.

Of course that’s an average number over time, some days will be higher, some lower. But 8 grams of fat a day stored ends up being 7.5 pounds of pure fat stored every year. Which is about close to what we are seeing with overweight or obese people.

How do we reverse or stop this from continuing?

My personal recommendation won’t sound all that revolutionary, but I believe it has a very good chance of working.

We are operating on a “razors edge” here. Just a slight bit of excess daily fat being stored over time ends up equating to the problems we are seeing today. We just need to steer the ship back ever so slightly the other way. All we potentially need to do to stop America from continuing to grow is to get rid of that small excess fat storage.

I recommend that we do one, or all, of three things:

1.) Reduce carbohydrates by 50-75 grams a day.

Reducing carbohydrates can increase fat burning potential. But going too low has it’s own health issues. So just taking out 50-75 grams a day may do the trick.

2.) Keep the carbohydrates the same, and decrease fat by about 20 grams a day.

Decreasing fat intake, can decrease fat storage. But going too low with fat also has its’ own health issues. But cutting down fat by about 20 grams could stall weight gain, or cause weight loss in the “average” American.

3.) Exercise, even just walk more.

Exercise not only burns “calories” but more specifically, exercising burns fat. Even walking burns a significant amount of fat. So exercising could help increase your fat burning ability, and therefore keep the “average” American from gaining more fat.

And there it is. My theory of obesity in a nutshell. It’s simply a combination of too much carbohydrates, with too much fat, combined with not enough exercise. And because we’re growing so slowly as a nation—by just a few grams of fat a day—addressing any one of those three issues could turn the ship around in a better direction again.

Find out the 3 Forgotten Keys To Fat loss here: https://seanbissell.com/burnfat/

References:

1.) A Raben, I Macdonald, A Astrup. Replacement of dietary fat by sucrose or starch: Effects on 14 d ad libitum energy intake, energy expenditure and body weight in formerly obese and never-obese subjects. International Journal of Obesity (1997); 21, 846-859.

2.) Mendes, Elizabeth. “In U.S., Obesity Peaks in Middle Age.” Gallup. 31 August, 2010.

3.) What We Eat in America, NHANES 2009-2010.

4.) Ching-Lin Wu, Ceri Nicholas, Clyde Williams, Alison Took, Lucy Hardy. The inﬂuence of high-carbohydrate meals with different glycaemic indices on substrate utilisation during subsequent exercise. British Journal of Nutrition (2003), 90, 1049–1056.

5.) Klaas R Westerterp, Astrid Smeets, Manuela P Lejeune, Mirjam PE Wouters-Adriaens, Margriet S Westerterp-Plantenga. Dietary fat oxidation as a function of body fat. Am J Clin Nutr January 2008 vol. 87 no. 1 132-135.

6.) TIM R. NAGY, MICHAEL I. GORAN, ROLAND L. WEINSIER, MICHAEL J. TOTH, YVES SCHUTZ, ERIC T. POEHLMAN. Determinants of basal fat oxidation in healthy Caucasians. J Appl Physiol (1985). 1996 May;80(5):1743-8.

It’s one thing to know how to burn fat, and gain muscle based on practical advice like… Avoid this food, eat that food, keep your calories at a specific level. Exercise in this way, blah blah blah.

But it’s a completely different thing to actually know *why* what you’re doing is working, or not working.

Not knowing what is actually going on behind the scenes leads to dysfunctional dieting behavior, crazy theories, and all sorts of wacky stuff going on that confuses the heck out of people. Myself especially!

Finally, after 10 years of wading through college courses, “bro-science”, anecdotal evidence, countless blogs, too many youtube videos, head-dizzying studies, and many heated debates, I think I’ve finally decided on a theory that makes a lot of sense as to why and when we store fat. And it’s super-duper why-couldn’t-I-accept-it-was-so-obvious simple.

I even *knew* this stuff, but then convinced myself it couldn’t be that easy and there had to be something else going on, so I unlearned what I learned, then went around in circles for a couple years. Then one dark and dreary, rainy Seattle night, after getting super honest with my nutrition demons, I went into my bedroom, stared in the mirror, locked eyes with my stone-gazed reflection, took my hand, wound up, and SMACKED some sense back into my brain. Hopefully I smacked myself so hard the smack will transfer over to you too once you read this page.

I want to preface this by saying that everyone is different, and the theory below is based on a fairly “normal” person, minus any genetic abnormalities, or actual real medical conditions.

Here it goes.

Weight gain really is about energy balance. Eat too much and you gain weight, eat too little and you lose weight. That’s a gross oversimplification of things, and depending on what you eat, a lot of different things happen in your body to make that happen. But at its’ core, it’s really about energy in vs. energy out.

And while that’s most likely true, that is not enough of an answer for me, and I want more information as to *why* it’s an energy in vs. energy out equation. So if you’re like me, you may want to keep reading as I’ll try and break down the reason behind why that happens. And yes, you’ll gain fat if you eat too much regardless of if you eat only protein, only carbs, or only fat. Or any combo of those.

Let’s get one thing out of the way first.

Many people (myself included in the past) think that eating carbs increases your insulin and shuttles those carbs into your cells therefore creating fat. And making you fat as a result.

I feel totally crazy for believing that now, and I really can’t tell you why I did believe it.

Because think about it, how is your body creating fat from carbohydrates? That’s a pretty complicated and energy intensive process, and if you look into the studies behind it, that conversion from carbs to fat rarely happens, if ever.

That conversion is called de novo lipogenesis and it’s super tough for your body to do, and it’s pretty much not going to do it unless your glycogen stores (stored carbohydrates in your cells) are maxed out and you’re getting a huge buildup of energy in your cells. That basically means you have to OVEREAT like CRAZY to turn carbs into fat, and even if you do make that conversion, it’s not a big one. Certainly not significant enough to actually cause any fat gain to worry about by itself. But I doubt you’d ever even run into much de novo lipogenesis in your body anyhow.

So insulin probably doesn’t actually *cause* fat gain by turning carbs into fat. But insulin is a very anabolic substance, meaning that it helps build stuff bigger. For example, it helps make protein from amino acids, and it helps shuttle glucose and fat into cells. And while insulin is around, usually that means it’s pushing stuff into your cells, not taking it out. (Making you bigger, not smaller.)

Basically insulin is a way for your body to say “I just ate a meal! I should store these nutrients or use ’em!” (Fat alone doesn’t seem to increase insulin, but unless you’re drinking straight fat you don’t have to worry about this little exception.)

Once there’s no more stuff to digest in your system your insulin levels will most likely go down and then that’s basically your body saying “Uhhh, man, we don’t have anymore stuff to eat right now, but I still want energy to like, move around ‘n stuff, and maybe think with my brain once in awhile.”

So while your body has already stored or used the energy from the food you ate previously, you still need energy to function. How are you going to get that energy?

You’re going to need to get it from eating more food, or you’re going to need to get it from the stored fuel in your cells from previous meals.

When you don’t have lots of food digesting in your system any longer, then your insulin levels (and probably glucose levels) will go down, and that’s the whole “Uhhh we don’t have stuff to eat anymore.” response.

But your body still needs energy, and the way to get that energy without eating more food is to increase “stress hormones” like glucagon and cortisol which break down your tissue to get energy from your cells. You’ll most likely be grabbing stored carbohydrates (glycogen) and stored fat from your cells.

Your body can then use the free fatty acids from the fat to create energy, and the glucose from the glycogen to create energy.

So right after you eat a meal you’re using the energy from the meal to live on, and you’re also storing some of that energy for in between your meals.

In between those meals you’re taking energy from your own cells to live on (making you smaller, not bigger.) And essentially “losing weight” in the process.

Here’s a few key points:

Carbs don’t get converted into fat in almost all cases.

Protein doesn’t get converted into fat either.

It seems that the more carbs you eat, the more carbs you burn, and the more protein you eat, the more protein you burn.

The amount of fat you burn seems to depend on the amount of carbs you eat.

Almost all the fat that you eat from a meal gets stored as body fat, at least temporarily.

When you eat fat it gets shuttled right into your cells through insulin or through another possible mechanism called ASP. You can use that fat for energy later, but it gets stored first in almost all cases.

Here’s where the “how you get fat” part comes in.

If you eat enough carbs to run your day-to-day activities on, your body has no need to burn anything else and doesn’t want to.

So if you eat 20 grams of fat, and then follow that with enough carbs to meet your daily energy requirements, then you’re going to keep that fat in your body. (Although 20 grams isn’t very much, you get my point.)

Basically, carbs prevent fat from being used as energy because your body would prefer carbs as an energy source. And if you have enough carbs to cover your energy needs, any fat you eat will be stored and kept around.

That’s basically it.

If you keep your carbs moderate however, then there will most likely be a point where your body needs extra energy and doesn’t have it, insulin will lower and then your body will start taking energy from its’ reserves, and fat is one of those reserves.

The same will most likely happen if you’re eating enough protein to cover your energy needs and then eat fat on top of that as well. Because, your body will store the fat, and then use the protein by using the amino acids and turning that into glucose and fulfilling your energy needs.

If you eat enough fat to fulfil your energy needs, and then eat more fat on top of that, then you’ll store the fat, then use it for energy during the day, and then keep the extra fat as stored energy.

There’s no way around it. Any excess energy intake will create fat gain as long as you’re eating any dietary fat.

And even if you’re not eating fat… It seems that at under about 10% dietary fat, then that whole de novo lipogenesis gets ramped up, goes into overdrive and helps you create fat from other sources, which would still make you most likely gain fat. But without dietary fat, you’d probably die. Also, I challenge you to find a way to actually eat a diet with no fat. (Not really, please don’t try that, but you get my point.)

But I can already hear you saying “But Sean, I lost a ton of weight on a low carb diet, how do you explain that?” I’d say that it’s probably due to you reducing calories and not noticing.

Cutting out carbs makes it difficult for most people to find meals at restaurants and recipes they enjoy cooking back home. That usually leads to eating less calories on average, because let’s face it, if you tell your waiter to “hold the rice” on the meal you just ordered, you don’t also tell them to “increase the fat.” So by cutting anything out, you’re also cutting out calories. Low carb also usually ends up being high protein, and protein is very difficult to overeat with. I mean try eating 1,500 calories worth of steak, it’s not easy. That by itself is a limiting factor in the number of calories you’re likely to take in. (I’d like to add that this initial “I can’t find stuff to eat!” effect tends to wear off, and people hit a plateau, or actually start gaining weight in many cases once they get in the groove and figure out convenient stuff they like to eat and their calories go up again.)

So in conclusion, there’s just no way around the whole energy balance equation. There’s little tweaks here and there you can do, but without the basics you’ll never get anywhere. And deluding yourself into thinking not eating carbs, or not eating fat, or not eating protein is the key to losing weight is just plain confused thinking.

Find out the 3 Forgotten Keys To Fat loss here: https://seanbissell.com/burnfat/